The portfolio composition is a function of the balance between cash flows.… Margins and cash generated are a function of market share.” In the Product Portfolio, 1970, Bruce Henderson, CEO of BCG Matrix, said - “A company should have a portfolio of products with different growth rates and different market shares in Communications Equipment and other associated industries. During its peak of popularity in 1970’s and 1980’s, BCG matrix / Growth Share matrix was used by almost half of the fortune 500 companies. The Growth Share matrix is a business portfolio management framework that helps organization such as Cisco in deciding – How to prioritize different businesses. It was published in BCG in-house magazine called – Perspectives.
The growth share matrix was created by BCG founder Bruce Henderson in 1968. believes that BCG matrix / Growth Share matrix is highly efficient strategic tool for large diverse conglomerate. What is BCG / Growth Share Matrix? Introduction to BCG MatrixĪt EMBA Pro, we highly recommend Cisco to use the BCG matrix / growth share matrix for portfolio management as Cisco is managing diverse businesses and multiple products.
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